GRUPO MC® - MARKETING CONSULTANCY & MARKET RESEARCH
30 years experienced in BRAZIL and MERCOSUR markets.
Our aim is to supply the Client with information required to make decisions on
entering the market, launching Products & Services,
improving and optimizing the success keys.
GRUPO MC offers a detailed analysis of the Market's Macro Scenery (global playing field & competition)
and/or the Company's Micro Scenery (product portfolio analysis & internal public)
focusing on all resource aspects that are necessary to
the harmonious and successful functioning of your business.
• 30 years experienced Marketing Consulting
and Market Research firm
- especially in Industrial Research
• Consultants combining expertise
with wide-angle vison of market
• Team able to support you in briefing development
and skills to deepening the project scope
• Third Vision -
several methodologies experimentation
in successful projects
and in wide range of branches of activity
• Objectivity to present a proposal
focusing your needs, deadline and budget
• Competency to suggest implementation
solidly based on final report results
• Experience to elaborate comprehensive reports
- transformed into marketing managerial tools
and practical and concise Executive Summary
• Aptitude to demonstrate through
infographics and bullets
an overview of your actuation scenery
• Partnership - mutual benefit
commitment with the Client - Ethics - Interaction -
supporting, improving and advising
in the post-project stage
UNDERSTANDING THE PROBLEM,
BUT STRONGLY FOCUSED IN SOLUTIONS AND RESULTS.
• MARKETING INTELLIGENCE
• "BIG DATA" MARKETING MANAGERIAL TOOL
• STRATEGIC PLANNING
• ECONOMETRIC MODELS
• STRATEGIC SEGMENTS AS SUCCESS FACTOR
• DISTRIBUTING SYSTEM & STRATEGY
• LOGISTICS & MERCHANDISING
• PRICING POLICY
• SOCIO-ECONOMIC ANALYSIS
• JOINT VENTURES - PARTNERSHIPS & SUPLLIERS
• CORPORATE IMAGE CONSOLIDATION
• MARKET SHARE
• PRODUCT MIX
• ENTERING INTO NEW MARKETS
• LAUNCHING NEW PRODUCTS
• ANALYSIS OF COMPETITION
• STRENGTHS & WEAKNESSES
ANALYSIS AND STRATEGIES
• NICHE MARKETS
• AD HOC RESEARCHES
QUANTITATIVE E QUALITATIVE
• COSUMER'S PROFILE & TRENDS
• GEOMARKETING - BUSINESS LOCATION
• VISITORS & EXHIBITORS PROFILE
- FAIRS AND EXHIBITIONS
• OPINION & IMAGE SURVEYS
• HABITS & ATTITUDES RESEARCHES
• "BIG DATA" MARKETING MANAGERIAL TOOL
• PRODUCTS PORTFOLIO ANALYSIS
• MULTIVARIATE ANALYSIS
• INTERNAL PUBLIC
• OPERATIONAL RESEARCHES
• Automotive Industry and Parts
• Cement Industry
• Computing & Software
• Construction Field & Real Estate
• Consumer Goods
• Electrical & Electronics
• Fairs and Exhibitions
• Food & Beverages
• Foundry
• Mechanical & Capital Goods
• Optical & Ophthalmic Products
• Tobacco Industry
• Publisher & Advertising
• Pharmaceutical & Chemistry
• Steel & Metallurgy
• Telecommunication
• Tourism
• Various Services Segments
• Wires & Electrical Cables
• Watches & Clocks