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MARKET RESEARCH & MARKETING CONSULTANCY |
ABOUT GRUPO MC SERVICES IN
MARKETING, FINANCIAL AND HUMAN RESOURCES
Our experience in these areas includes the following main segments:
miscellaneous services, consumer goods, building and real estate,
automotive and autoparts, pharmaceutical, machinery, wire & cable
and telecommunication, computer (hard & software),
electric and electronics, food and beverage, publishing,
chemical and iron & steel industries.
GRUPO MC was established in 1987 and the principal director
has +30 years experience in marketing consulting and market research
for Brazilian and multinational companies.
Our office is located in S. Paulo (Capital) and we have representatives
in the main Brazil cities, Mercosur / Argentina and Switzerland.
Our connections are both numerous and extensive, and we are, therefore,
in a position to develop good business/projects on your behalf.
GRUPO MC, Marketing Consultants Associated
São Paulo - SP - Brazil
grupomc@grupomc.ppg.br
http://www.grupomc.ppg.br
ACTUATION SCENERY
In Latin America, a region notorious over the last decade for
protectionism policies that nurtured weak and uncompetitive industries,
political leaders have started to appreciate the benefits that a
free market system can bring and are opening the doors to foreign trade and investment.
This process has sparked an unprecedented upturn in economic growth throughout
the region which is expected to last throughout the decade.
Free market policies combined with massive privatization of state-owned
companies have attracted capital from private and public sources,
while increased prosperity is contributing to political stability.
For a region long recognized as having tremendous economic potential,
the opportunity has arrived.
In Brazil must be emphasized the recent progressive removal of imports barriers,
uncovering 190 million inhabitants’ potential market.
Latin American enterprises, especially in Brazil, must often react rapidly to
political and economical changes.
In some cases, this variation provides
great profit opportunities, however it may also undermine
the organization’s equilibrium posing economic threats.
Our aim is to supply the client with the information required to make decisions
on entering the market.
Consequently we provide a report which outlines the size and nature of the market
and estimated growth.
We indicate the distribution channels which exist as well as
the promotional events and media that may be suitable for the product and/or service.
The report will also indicate any potential obstacles to the entrance such as
technical specifications, tariffs or other restrictions.
We will make recommendations as to the strategy that offers the
best chances for a successful entry.
In many cases, entry into a Latin market will necessitate finding a local partner
whether as agent, distributor or joint venture co-worker.
We will not only find the partners but also qualify them.
GRUPO MC offers a detailed analysis of the market’s
macro scenery (outside company)
and or the company’s micro scenery (inside company)
focusing on all resource aspects that are necessary to
the enterprise’s harmonious and successful functioning.
We study the company’s current strategy and operating policy,
as well as its competitors. The main targets for projects include:
market survey, product interaction, end-users,
information on supplier and service providers,
personnel assets and skills, technical and financial resources,
flexibility to adapt and expand the company in the market,
vulnerable points and potential opportunities.
· GRUPO MC’S MAIN SERVICES
· MARKET RESEARCH
· STRATEGY PLANNING
· STRATEGY SEGMENTATION
· SOCIAL AND ECONOMICS ANALYSIS
· OPERATIONAL RESEARCH
· HUMAN RESOURCES
· MAIN FOCUS IN MARKET RESEARCH
· LAUNCHING NEW PRODUCTS
· ENTERING NEW MARKETS
· STRATEGIC SEGMENTS AS A SUCCESS FACTOR
· COMPETITORS ENVIRONMENT
· PRICES POLICY
· DISTRIBUTING SYSTEM & STRATEGY
· MARKET NICHES
· NEW CONSUMER PROFILE AND TRENDS
· IMAGE CONSOLIDATION
We also offer Ad-Hoc research and Focus Group Discussion
to specific qualitative investigation.
· FINANCIAL AND ECONOMICS SERVICES
· JOINT VENTURES
· MERGE & ACQUISITION
· ECONOMICAL AND FINANCIAL ANALYSIS
· INVESTOR SEARCHING
· HUMAN RESOURCES — MAIN FOCUS
· INTERPERSONAL RELATIONS ANALYZING
· HUMAN RESOURCE AUDIT
· HEAD HUNTING
· OUT PLACEMENT
GRUPO MC’S METHODOLOGY
We conduct in-depth analysis of the market characteristics for each specific product line:
the market size (by way of industrial research), product mix, competitive position
and growth potential. The internal and external factors influencing the market, strengths
and weaknesses in the industry and product are studied taking in consideration
the selling and distributing method.
Once we have complete market awareness, the potential customers and
new market possibilities can be identified with competitive edge gained.
GRUPO MC has created and developed through extensive research
the “Marketing Information Bank” (B.I.M. - “Banco de Informações de Marketing”)
corresponding to the current scenery and its trends, providing a strong basis
for business analysis. It can be personalized and adapted to specific project needs.
To support the client further efforts we can provide access to freight forwarding,
legal, accounting, banking, translation and other requested services through
experienced and specialized companies.
Our services are designed to sustain practical assistance at
every stage of the process and subsequently to continue offering valuable support.
We work closely with clients to enable them to achieve their goals.
Our proposition is to be as flexible as possible and to use elements
of the services with each client to produce a formula
which is in accordance with their objectives and resources.
Thus prior to each stage we furnish a detailed proposal of
the action to be taken and the fees we will charge.
FURTHER INFORMATION SEND US AN E-MAIL
YOU'RE WELCOME!
grupomc@grupomc.ppg.br
OUR BLOG ON MARKETING AND MARKET RESEARCH
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